Serving Lamoille County’s business community for more than 50 years.
LEDC Online Marketing Webinar Series
Spend your lunch hour learning some of the fundamental strategies of digital marketing with our Marketing Consultant, Elisa Clancy of 3W Promotions LLC. The series of online marketing workshops is designed for business owners and employees who are interested in learning more about online marketing strategies. From retail brands to non-profits and everyone in between, we invite you to take advantage of this opportunity that promises to be enlightening and thought-provoking.
Each presentation will be followed by a Q&A session.
How To Improve Your Business Website to Increase Sales – August 31, 2023, noon – 1:00 pm
What are the elements of a successful website? How can you turn visitors into leads? Learn how to create trust, build authority and covert website visitors to customers. We will discuss copywriting and design, while examining your prospects’ needs and your solutions. Then we will look at the steps of the customers’ decision-making process and make sure your web pages have all the elements for success.
Measuring the Results of Your Marketing Efforts – September 14, 2023, noon – 1:00 pm
How to calculate the ROI of your marketing efforts, measure results of your advertising dollars and create a marketing plan that increases revenue. We will address a critical aspect of marketing that many businesses struggle with and give you the knowledge and tools you need to measure the effectiveness of your marketing efforts and make data-driven decisions to achieve better results.
Search Engine Optimization (SEO) for your Business Website – October 5, 2023, noon – 1:00 pm
Learn how to structure your website for improved search engine rankings and performance, how to use keywords effectively, and how to create a google business profile for local search results. This can significantly impact a website’s visibility and organic traffic. We will look at SEO best practices and equip you with actionable strategies to optimize your business website for the best search engine rankings.
How to Attract Customers with Content Marketing – November 2, 2023, noon – 1:00 pm
Content Marketing can help your business drive customer engagement and sales. We will look at creating content in different formats for each target audience, using tools to assist in delivery, schedule and plan, and repurpose content. You will have the knowledge and tools you need to attract and engage customers for growing your business.